
A beautiful piece of art that matches your individual style is like a well-fitting silk dress or warm cashmere sweater: You appreciate the quality. You feel good whenever you’re close to it. And it feels even better when you can afford it without making compromises.
The art world has always put a high price tag on rare pieces, famous names and fascinating stories, as well as on elusive, subjective beauty. This world is connected with splendor and elegance, as well as money laundering and a lack of transparency. The act of buying art is usually associated with wealthy people, for whom having a Chagall, Renoir or Pollock in their vast living room is yet another way to invest and to show off.
There’s a sense of unattainability when it comes to original paintings and sculptures, but this is far from the actual picture of this market. Buying art really is for everyone. Even if your budget isn’t impressive, you are not limited to mass-market items.
In fact, many of us have faced or will face the dilemma of buying art at least once in our lives. Whenever you move into a new apartment or house, especially if you’re decorating a newly purchased place, you’d probably like to put something nice on the walls.
So what choices do you have if you aren’t wealthy?
One thing needs to be emphasized: the design of the space you live in—just like the clothes you wear—is personal. Some like it light and soothing, while others prefer it dark and disturbing; some people want minimalism, while others like controlled kitsch … whatever works for you.
When it comes to art, the same rules apply.
Even if your budget is tight, you still have a chance at finding pieces of high quality and good taste. I’m not saying that you should; I’m telling you that you can.
Beautiful and unique pieces don’t have to be expensive if you know how and where to search for them.
What Makes Art Expensive?
To start with, let’s answer the question: why are some paintings pricey while others are affordable? Usually, there are a few factors that contribute to high prices:
- A famous name. Paintings and sculptures made by the greats with unquestionable origins are—and will continue to be—expensive. Monet, Renoir, Chagall, Picasso, Dali … there is virtually no way that their work will be cheap anytime soon.
Of course, it’s worth noting that nothing boosts the prices of an artist’s work better than their death. When it becomes evident that a particular artist won’t create any more pieces, whatever they left behind becomes highly sought-after. (Slightly creepy, but that’s the way it is.)
- The history. If a painting is a few hundred years old, then its price will be high even if it’s not a Da Vinci or a Brueghel. You usually pay just for the fact that the painting survived many centuries.
Nevertheless, sometimes it’s all about the painter’s story. Winston Churchill has never been perceived as a brilliant artist, but he was undoubtedly one of the twentieth century’s most significant statesmen. His fascinating life makes his paintings precious.
- Emotions and/or current trends. Sometimes artists are sought-after because of qualities that can’t really be measured.
Jean-Michel Basquiat’s primitive art of the 1980s can’t be called beautiful, but his short, rebellious life and disturbing pieces created a legend, which probably contributed to the high price of his painting depicting a skull (Untitled, 1982), which was sold for over $110 million in 2017.
Jackson Pollock, a twentieth-century Expressionist, manufactured an aura of controversy around him that contributed to record prices of his paintings. Some people called him a pretentious and messy celebrity; others called him a brilliant innovator. And only few could afford to buy his pieces.
Note: the factors mentioned above often intersect. Churchill is a famous name, connected with the interesting history of his life, and therefore evokes strong emotions.
How to Find and Buy an Original and Cheap Painting
Although nowadays galleries and auctioneers provide specific art valuations, the market eludes logic all the time. This is good news for art lovers who aren’t wealthy. Instead of chasing the rich and famous, you could be successful by following your emotions:
- First, visit young art auctions and exhibitions as well as flea markets regularly. This way, you’ll start training your eye.
- Second, do some research. If you find something interesting, learn more about the artist. Read about them or talk to them.
- Third, trust your gut. If a certain piece awakens intense reactions, then this probably means something. Good art is all about emotions.
So, what do you need to know when choosing a painting? There are a few rules to follow.
- Remember that some pieces are cheap for a reason.
Sometimes, it’s due to the poor quality (if you buy mass-market items, you’ve probably already accepted that). Other times, these items are fake. (Let’s emphasize this: there is no such thing as a cheap Monet or Picasso—no matter how lucky you are.)
Nevertheless, many young artists sell their paintings at low prices because they’re just at the beginning of their careers, and they can’t compete with artists who’ve been on the market for some time. These paintings may be beautiful, inventive and unique—but they currently don’t have any history, and it’s hard to say how much they’ll be worth in the future.
- Paintings by young artists are considered a risky investment.
If you haven’t thought of art as an investment yet, you should. Unique and inventive paintings could gain value over time, and you could capitalize on that. If a young artist gets noticed by a talented art dealer and starts to put their work on display in galleries, the demand for these items could grow significantly, which would consequently raise their prices.
However, spectacular careers are rare (and not just in the art world). Most artists won’t get the opportunity to have an outstanding exhibition, and they’ll be stuck in a world of cheap art and living from hand to mouth.
- Young art is diverse, so buy something you like.
If you take the time to know this market, you can find works of art that truly resonate with you. Landscapes, portraits, abstract art, minimalism, flamboyancy, dark or bright colors—you name it.
The most important rule is to find a piece of art that you would enjoy on a daily basis. Don’t feel compelled to buy something you don’t like just because the style or the particular artist is popular at the moment. Trends change, and even if your piece turns out to be a poor investment, at least you’d be stuck with something you like.
- There’s always room for negotiation.
The living have one huge advantage over the dead: you can have a productive conversation with them. Young artists are mostly available to potential buyers of their works. Unless they’ve already signed an exclusive contract with an art dealer, you can buy paintings directly from them (avoiding the gallery fees) and even order a custom-made piece.
What’s My Approach?
I know that buying IKEA posters or mass-market mountain/horse/ballerina paintings is not an option for me. I’d rather leave the walls in my apartment naked.
And it’s not about being pretentious, but rather about sticking to my personal style. Although my career path has revolved around mostly facts and numbers, I’ve always had a special connection with art. I’ve been reading about art and visiting art museums since I was a child. Now that I’m an adult, I enjoy art even more because of its investment aspects.
I’ve always had a thing for industrial aesthetics. I see the beauty in crowded cities and tall buildings; I appreciate the charm of simple, raw materials. I find flaws interesting. This is who I am.
Maybe I’ll find the next Basquiat—and perhaps you will too! Just give yourself the chance to enter a world in which money and emotions mix so naturally.
What about you? Have you already bought a piece of art? If not, would you like to?
Leave a Reply
Want to join the discussion?Feel free to contribute!