The easiest path is sometimes the most effective one. Your close ones may be your first clients. After all, they know you. By buying products or services from you, they risk less because they have direct contact with you. They may also be your first testers and give you valuable feedback.
Of course, in this case, the question arises: should you give away your products/services to your friends? Or, should you give them at least a discount?
Some of your friends will probably demand that from you! But try to resist the temptation. You may offer some free samples and discounts to people who are close to you and have always supported your goals but be careful about giving them to too many people. Otherwise, you may be pressured to give away even more.
Charging your friends for your services may be a bit uncomfortable, but remember that your time and knowledge are precious, and you should be rewarded for your hard work. And your best friends will probably pay you without being asked for it.
Some of my friends were among the first people who bought my book—they purchased it almost immediately after it went to bookstores. I loved the fact that they showed they believed in me, and I know they can count on me in their projects.
One more thing. Never, ever charge your mom for anything.