I know a thing or two about the media.
I co-founded and worked as an editor-in-chief of a magazine on investing— I conducted interviews and asked for articles from professionals in my field.
But I’ve seen the other side of the coin, too. I’ve been featured in many media outlets; I gave interviews to magazines, radio and TV, as well as online portals and YouTube channels.
Undoubtedly, the world of media has been changing in the last years. Paper magazines, TV or radio have lost their omnipotence in shaping people’s opinions. In contrast, online presence has become more important, and, for some people, even necessary.
The internet changed the way media work, favoring those people who wouldn’t have an opportunity to get featured in mass media. If so, then why won’t you take advantage of that?
If you’re a business owner, publicity can do wonders for your company.
If you have a corporate job and you’re good at it, being featured in the media could prove that you’re a valuable asset and you should be treated as such (which is good when you ask for a raise, or you want to feel more secure in your job when times are tough).
If you have a side hustle, a blog, etc., publicity could bring you readers, clients, etc.
Being published has never been easier than it is now.
Here’s what you should do if you want to appear in the media.