You might ask: “Why would journalists feature me? I’m not a sought-after specialist, a successful entrepreneur, a bestselling author … “
I can relate to these feelings. When I got my first invitations to show up on TV, I was extremely nervous that I would say something stupid and it couldn’t be undone. But although my first appearances weren’t particularly successful, more invitations followed and I became really good at giving interviews or talking to the camera. Everything takes time. I did it, so you can do it, too. 🙂

Besides, if you’re reading this article, you probably feel deep inside that you have something interesting to say. You’ve seen all those people on TV, and you really don’t think they’re much smarter than you.
And it’s true. Have you heard of the impostor syndrome? The feelings of inadequacy occur even when you’re knowledgeable and accomplished in your field.

You don’t need to be a famous professor or own multi-million business to be chased by journalists (although it might help 😉 ). Many people search for advice on topics that don’t require having piles of money or discovering a cure for cancer—instead, they want to know how to decorate the apartment, organize a trip to India or make a DIY soap.
Marie Kondo made a career by publishing a best-selling book on cleaning and organizing the house. If cleaning can make headlines, any topic can!

Let go of your doubts.
This may sound like a cliché, but confidence is the key.

You already have what it takes to get featured in magazines, radio or TV.
Find the courage, and, in the next step, search for your “thing”.

This was one of my first interviews on TV.

Don’t wait until the media find you; reach out to them first!

Journalists are always on a quest to find an exciting story. If you provide this story to them, they will be more than happy to present it to the masses.

They’re easily reachable because it’s their job to talk with people. Contact details of many journalists are often public, and on top of that, those people are usually social media superstars.

If you have something to say, just reach out to them.

Be brief, specific and polite.

Don’t waste their time.

I wrote many articles to newspapers.

Whenever you reach out to a journalist, take some time to get to know a thing or two about them first.
Read about media channel they represent and topics they usually cover. You talk to a person, so don’t be afraid to make it a bit personal.

If you want to get your text published, take some time to prepare a few topics you’d like to cover.
Some journalists will require a complete piece in order to consider you as a published author. Others will just want to know the topic and a few bullet points—and then, you’ll have more time to deliver the finished piece.

And if you want to be interviewed, point out the topics you can talk about. Study the topics that are fresh and popular at the moment, and send a press release about them to a few journalists (don’t forget to come up with an intriguing topic).

In short, a media kit is a document or set of documents/files presenting yourself, your company, your project, etc.

Prepare your short bio, have at least one high-quality photo that can be featured in a magazine or on a website. If you do a specific project, prepare its short and clear description, preferably with some visuals.

Creating a media kit doesn’t take much time, but it can make all the difference.

A good media kit photo should look something like this.