According to Glassdoor, the average blogger’s pay amounts to $32,6k per year while content writers make on average $48,7k per year. While it’s not exceptionally high pay, it’s still a decent one – especially taking into account the flexibility that this job offers. Earning in dollars while living in Bali makes up for a lifestyle many people dream of.
Monetizing a blog is a big challenge. Many people can write – and some people write really well – but earning money from a blog isn’t only about the quality of content, but also about having a specific strategy and persistence.
Basic rules of monetizing a blog:
- Your blog presents your extensive knowledge on a particular topic.
It will be easier for you to earn money on your blog if you know precisely what it is about. Writing your memoirs, or texts just about anything, might be interesting for others – but it can be tough to monetize such content. Not impossible, but hard.
By revolving your blog around a specific topic, you create a space for brands to identify with your content and cooperate on a long-term basis. If you have a blog about dogs, you may attract companies that make pet products. If you write a backpacker’s diary, you could cooperate with producers of trekking gear. Whenever you operate within a bigger or smaller niche, you can work with companies that operate in exactly the same branch.
Of course, some bloggers work with large companies like Audi or Coca-Cola. But your audience would probably have to be huge to make you a viable business partner for them.
- The content provides practical tips or entertainment.
If you write a blog about anything and everything, you’ll need an incredibly vibrant personality to stand out from the crowd. Monetizing this type of blog (a memoir/diary, etc.) would be extremely difficult.
To make your task easier, make your blog distinctive somehow. There are many ways to do that, but basically, your blog may be about:
- Practical tips – make someone’s life easier by providing content of practical use, such as DIY, money advice, personal style, etc.
- Entertainment – writing about travel, fashion and events is very competitive, but presenting it well (beautiful photos & graphics) can do miracles!
Both of the above rules come down to two things: uniqueness and authority. Choosing a distinctive topic of your blog and showing yourself as an expert in any field enhance your chances of success.
Now, let’s browse through the ways of monetizing a blog.